Nissan CEO Says ‘It’s Back,’ And Calls For A Return To Its Roots

Nissan is facing major challenges in today’s auto industry, but new leadership and a renewed focus on its roots could mark the beginning of a comeback. Recent comments from top executives and new product reveals the brand is preparing to reconnect with drivers.

Nissan’s Comeback Starts With Its History

Nissan’s new President and CEO, Ivan Espinosa, says the company is entering a new chapter. During a recent media discussion, he made his message clear by stating, “Nissan is back.”

According to Espinosa, the brand is refocusing on its customers and reconnecting with what made Nissan special in the first place. He explained that the company plans to reuse and refresh its identity by drawing inspiration from vehicles that resonated with past generations.

These models will be updated with modern technology and design while keeping the roots and heritage intact. Espinosa emphasized the importance of history, saying, “We are back to who we are as a company,” and that the brand will continue to celebrate its DNA and legacy.

Rather than relying on retro designs alone, Nissan aims to blend familiar elements with modern features. This approach is meant to connect older enthusiasts with younger buyers and create products that feel meaningful across generations.

A Future Lineup Honoring Heritage and Performance

Nissan is leaning into its heritage with a renewed focus on driver-focused performance. The updated Z, revealed at Tokyo Auto Salon, continues to draw inspiration from classic models like the 240Z and 300ZX, blending retro cues with modern engineering.

The 2027 Z receives a cleaner, one-piece front grille, new Unryu Green paint, and a tan leather interior option. Mechanical updates include retuned dampers for improved handling, larger GT-R-sourced brakes, and the addition of a manual transmission option for the NISMO model.

Nissan is also exploring new directions with the Aura NISMO RS concept, a high-performance, hybrid hatchback that showcases the brand’s expertise in blending motorsports technology with everyday usability.

Together, these models highlight the company’s commitment to reconnecting with enthusiasts, honoring its history, and proving that performance and innovation can go hand in hand.

Major Callings For A Wider JDM Revival

Calling for a return to its roots reflects a larger shift happening within Nissan and across the Japanese automotive industry. Many major JDM manufacturers are returning to their roots and investing in performance-focused vehicles that connect with their history.

At Tokyo Auto Salon, the brand highlighted the brand’s renewed commitment to motorsports and high-performance development. This is a step forward for the brand to rebuild its reputation among driving enthusiasts.

With 2026 approaching, the JDM world appears to be positioning itself for a stronger future. This period marks an important step toward bringing JDM performance cars back into the mainstream.