Toyota’s been stirring the pot again, and car fans are watching closely. A mysterious GR supercar has just appeared in Fuji Speedway, and it’s got everyone guessing what’s coming next.
The image is brief, the clues are subtle, but the excitement is real. Whatever Toyota’s planning, it looks fast, bold, and very intentional.
Fuji Speedway Billboard Drops a Massive Hint
At Fuji Speedway, a massive billboard has become the star attraction. It features three cars side by side: the classic Toyota 2000GT from the 1960s, the legendary Lexus LFA, and a mysterious new model wearing a GR badge.
The image shows just enough to spark curiosity—a sharp, modern headlight, a sliver of a trapezoidal grille, and large vents ahead of the front wheels. It’s a familiar yet futuristic look, suggesting a continuation of Toyota’s high-performance DNA.
Toyota didn’t stop at the billboard. The automaker also launched a dedicated website counting down to Monday, October 13.
The site hints at multiple announcements across Toyota’s family of brands, including Lexus, Daihatsu, the Gazoo Racing performance division, and even the luxury Century lineup.
With so many names involved, this isn’t a small reveal. Toyota’s preparing for a multi-brand performance showcase that could set the tone for its future lineup.
A Breakdown of Toyota’s GR Supercar
While Toyota hasn’t confirmed details, the vehicle in the teaser is expected to be a high-performance coupe. Based on what’s been seen and heard so far, this new model could be the long-rumored LFR.
It’s believed to be the evolution of Toyota’s supercar program, possibly blending lessons from the LFA with the next generation of hybrid performance.
Reports point toward a twin-turbocharged V8 paired with electric motors, combining brute power with modern efficiency. Nothing official yet, but Toyota’s timing suggests more will be revealed soon.
From the GR GT3 Concept to the Real Thing
Hints about this car’s design and purpose go back to 2022, when Toyota revealed the GR GT3 Concept at the Tokyo Auto Salon. That concept had all the right proportions: long hood, aggressive stance, and race-ready aerodynamics.
It also bore a striking resemblance to the prototypes that have been spotted testing in places like Southern California and the Nürburgring. Those sightings, paired with Toyota’s recent teasers, suggest this new car could be closely related to that concept, maybe even its production version.
David Wilson, the former president of Toyota Racing Development, dropped a major hint about this future car years ago. He mentioned that Toyota was developing a next-generation sports coupe that would serve as the successor to the Lexus RC and provide the base for a new GT3 platform.
That statement lines up neatly with what we’re seeing now. It’s possible this upcoming GR-badged car is the result of that very plan.
A New Era for Lexus Performance
Even though the teaser wears a Toyota GR badge, many expect the car to arrive in the U.S. under the Lexus nameplate. That would make sense, given the LFA’s legacy and Lexus’ ongoing push to expand its performance lineup.
The Lexus RC officially ended production last year, and its GT3 race car only has one more competitive season left in IMSA’s GTD Pro and GTD classes.
With that chapter closing, a new high-performance model could take over both the showroom and the racetrack. Everything points to Toyota using this moment to reset its sports car strategy for the next decade.
Public Sightings and Testing
Test mules of Toyota’s mystery supercar have been seen across the globe. Camouflaged prototypes have appeared tearing through the Nürburgring and carving up roads in Southern California. More recently, the car made a dynamic appearance at the Goodwood Festival of Speed.
It wore heavy camouflage but didn’t hide its intentions—it was built to move fast and sound mean. Both road and track-spec versions made the run, signaling Toyota’s aim to blend everyday usability with motorsport credibility.
The Countdown to Monday Begins
Toyota’s silence is only making fans louder. With the countdown clock ticking toward October 13, expectations are sky-high. The GR badge, the LFA connection, and the hints of a V8 hybrid setup have everyone speculating.
If the clues are right, Toyota is about to re-enter the supercar world in a big way. The 2000GT and LFA set the standard for Toyota’s icons of the past.
Now, this new model looks ready to carry that legacy forward—one countdown second at a time.
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